Abta is upbeat on the state of the British high street, saying in its annual Travel Trends Report 2012 that several travel companies are investing in and improving their shops.
The organisation added that despite overall shop numbers declining due to consolidation in 2011, 25% of the public said they booked holidays through a bricks and mortar agency, compared with 17% in 2010.
The Travel Trends Report 2012 in conjunction with the FCO also pointed out that British holidaymakers in the middle part of the market will continue to be squeezed in 2012 and are placing ever more emphasis on value for money.
These travellers are not, however, necessarily choosing the cheapest holiday but rather one that offers an authentic of specialist experience.
Mark Tanzer Abta chief executive said: “The squeeze on household spending looks set to continue and this is likely to see holidaymakers become more discerning about where they spend their money and what they get for it.”
“This presents a good opportunity for travel companies to offer tailored, specialist and authentic experiences, as well as all-inclusive packages for the budget conscious, that provide great value for money.”
Luxury and all-inclusive breaks will continue to be popular in 2012, the report said, and the baby boomer segment is expected continues to go from strength to strength, with 10% of over-55s taking more than four foreign holidays in 2011.
While familiar countries such as France, Greece, Italy, Spain and the USA will be popular next year as consumers turn to familiar destinations, there should also be growth in less well-known places including Jordan; Colombia; Cape Verde and Poland/Ukraine.
Overseas weddings will also continue to be popular, with one in five couples tying the knot abroad in 2011.
Sunday, January 1, 2012
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