Radisson SAS will be replacing the SAS part of it's name with "blu" as it drops it's association with the SAS group which it split from a couple of years ago when it became part of Rezidor.
Radisson Blu’s Senior Vice President and COO, Thorsten Kirschke, explained that the change from SAS to Blu will be a gentle evolution taking at least one year. “We currently have more than 200 hotels in operation or under development, so the name change has been designed in such a way that it’ll avoid any unnecessary disruption but still create an impact.”
The hotel chain is keen to point out that none of their business objectives have changed -
"Radisson Blu aim to become the fastest growing, most innovative and dynamic, upper upscale hotel brand in the world.”
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